Death by Design, Co., is a special effects and video-based company established by artists Michelle Maynard and Teena McClelland in May 2005. The Death by Design team constructs film sets and immersive environments at select locations where clients are invited to enter the set and engage in an in-depth conversation with life through their own "Hollywood" death. The audience can choose to watch the action unfold or be part of the story-line, infiltrating the artwork as live (and dead) bodies.